My New Year’s Resolution for 2026: Earned Influence

Recently there was a post on LinkedIn about Earned Influence that really got me thinking. I am sure that I am not alone wondering someone else’s posts get a lot more follows or likes, and that brands consider others “influencers” even though they don’t have the work history or portfolio to support earning that title. A conversation with Lesley yesterday with the World Market Center Las Vegas really brought this topic back into focus for me - are we focusing on the wrong audiences?